ABOUT US

The reason why nations continue both explicitly and sometimes implicitly to shape and reshape their identities, or if you prefer explicitly and implicitly to rebrand themselves, is because their reality changes and they need to project this real change symbolically to all the audiences, internal and external, with whom they relate.

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Like our growing nation, Amabokoboko is still developing. Our aspiration is that the name Amabokoboko will continue to represent the national pride that sporting events help to engender in the hearts of the people, as was emphatically evident during the 1995 Rugby World Cup. From these proud and emotive roots, we hope to use the name to further team-building and inspire sport enthusiasts in the new South Africa... read more

AMABOKOBOKO RUGBY GEAR

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AMABOKOBOKO PASSION

It’s living in our hearts, alive in our spirits, and thriving in our culture. Celebrate originality, celebrate South Africa, celebrate Amabokoboko! 

If you would like to take part in the making of an iconic South African sports brand, the creation of a rugby legend, part of South African rugby history and more importantly be a part of developing sports in South Africa. Invest with us. Support South African Rugby and help give back to the community.

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